Why Andrew Tate Is a Marketing Genius

Explaining who he is and why he’s plastered all over our social media channels.

Source: Anything Goes With James English, CC BY 3.0, via Wikimedia Commons

If you’re a regular user of social media you will likely have come across the darkly tanned, stubble-adorned, and oft sunglass-dressed face of ex-world champion kickboxer turned webcam-strip club owner Andrew Tate a.k.a. ‘Top G’ (nickname explanation here).